Learn how this small IT Business Owner taught himself how to prospect on LinkedIn, then let CoPilot AI scale his method which landed him a new client within weeks.

“CoPilot AI created a way for me to meet people and get access to their network and get to more potential customers in a way that doesn’t irritate them or push them away.”

The business development challenges of a one-person business

Thad is a Business and Technology entrepreneur who owns his own business that focuses on providing scalable processes around software development and QA. Being a business owner, Thad wears a lot of different hats in his day-to-day work, and business

development was always a challenge due to a lack of time and resources.  

Thad had a lot of the pieces in place for a successful bus-dev strategy. “I love to write thought-leadership content that resonates with my target audience, and then use Twitter to boost any content I publish,” he explained. Thad also had a great looking website for prospects to be funneled through to. The only thing missing was the qualified traffic.

Customer

Thad Butterworth

Owner

Organization

Hill City Technologies

Industry

IT Business Services


Finding his stride with the hard to reach CTO audience

Thad struggled to reach more decision-makers who had budget authority to approve of his service. Targeting a high-volume of CTOs was no easy feat for a one-man business.  

Thad turned to LinkedIn to find his audience and started doing manual outreach. He sent messages to CTOs and introduced his service in his initial message. But Thad wasn’t getting good results. “My messages came across too direct,” he explained, ‘the prospects were saying no before they even read my whole message.” 

So, Thad re-thought his process. He started introducing himself more casually asking to build a relationship before offering his services. He saw immediate results.  

He found out quickly that this new messaging would generate some traction but would not be sustainable for growth. Thad knew he needed to scale so he started looking for an automated software solution.

My success really comes from the expansion that CoPilot AI has given me through my LinkedIn network."

Scaling business development with automation

After doing research online, Thad was told about CoPilot AI by a Financial Advisor who was using the service. Thad says, “CoPilot AI created a way for me to meet people and get access to their network and get to more potential customers in a way that doesn’t irritate them or push them away.” 


In his on-boarding, Thad and his CoPilot AI Account Strategist, Brett, worked together to further flesh out his messaging. He knew he had the lingo already, he just needed a product and the expert support that would help him to effectively reach out to people at scale. 


With CoPilot AI’s easy to use dashboard and UI, Thad was able to scale his outreach right out of the gate. Thad says “My success really comes from the expansion that CoPilot AI has given me through my LinkedIn network.” He quadrupled his LinkedIn network within weeks and closed a large client through connections he made from the CoPilot AI system.

Want to grow your business? Speak with an expert today.

At CoPilot AI, we are more than just LinkedIn automation software. We partner with you to maximize authentic human connections for revenue growth. B2B sales and marketing is changing, finding new customers is getting harder. Make your LinkedIn automation as authentic as you are and start seeing results, tomorrow.

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