Case Study - International Trade & Business Development
How this business owner generated two business deals worth six-figures in revenue, and more importantly - built meaningful relationships that will result in MORE business with CoPilot AI.
“CoPilot AI has given me a steady flow of marketing qualified leads, and it has also given me relationships — relationships that are leading to more business.” “I’m very pleased with how things are going. We’re continuing to get great hits and I’m taking fewer calls but seeing more results. It’s a pretty productive conversion rate relative to the effort put in.“
Intro Global is a Toronto based international trade and development agency that specializes in helping North American businesses expand into Asia or vice versa. At the helm of Intro Global is CoFounder and CEO, Nate Habermeyer. Nate has an extensive, 15-year background in corporate strategy, PR, advertising and business development.
Earlier this year, Nate received a LinkedIn message from a CoPilot AI employee asking if he was interested in automating and streamlining business development. Being in business development, he was skeptical. “I thought, ‘automating business development? How is it possible to do business development with a human touch?’ but my interest was piqued,” stated Nate.
Prior to CoPilot AI, Nate was manually doing outreach via email blasts. He’d typically hire someone to send email pitches to various audiences, but it wasn’t nearly targeted enough. “I was trying all these strategies to find new clients, I even hired a BDR and it still wasn’t working,” explained Nate, adding, “I needed to somehow meet people that I would not ordinarily get to, and do so with scale.” That’s around the time he received the LinkedIn message from a CoPilot AI employee.
Scaling Growth & Outreach
He scheduled a meeting with a CoPilot AI Account Executive to see a demo and decided to try it out. “Within the first month of using CoPilot AI, I had tons of new connections with the exact people I was trying to target. I was booking three to five qualified calls a week,” Nate explained, adding, “I was really happy after the first month and decided to keep going.”
When Nate first heard about CoPilot AI, he wasn’t necessarily looking for a lead generation platform. He just knew that if he was going to grow his business, he needed to find new clients which meant building net-new relationships. Nate shared, “I needed a way to scale my outreach to people in my target market. My problem was how do I get those people? CoPilot AI was the solution.”
He worked closely with a CoPilot AI CSM to carve out the perfect targeted list of the audience he wanted to reach, and immediately began seeing results.
Closing Two Six-Figure Deals in the First Three Months
Because of CoPilot AI, Nate signed a company from India looking to expand into the United States that resulted in a 12-month contract and six figures in revenue. Shortly after, Nate closed another six-figure, 12-month contract deal with a Californian company looking to expand into South Korea, Japan, and Canada. “I’m very pleased with how things are going. We’re continuing to get great hits and I’m taking fewer calls but seeing more results. It’s a pretty productive conversion rate relative to the effort put in,” Nate explained.
Building Meaningful Professional Relationships
CoPilot AI has not only been instrumental to the growth of Intro Global, but it has also helped Nate build some of his most meaningful professional relationships.
Through CoPilot AI, Nate built a relationship with a serial entrepreneur, also a professor at Princeton, in Nevada who has become a mentor to him. While he’s not paying Intro Global or sending Nate business, he has opened tons of doors for Nate professionally. They’ve even formed a business partnership. “CoPilot has given me a steady flow of qualified marketing leads, and it has also given me relationships — relationships that are leading to more business,” Nate stated.
Nate summarized his experience by saying, “I’m extremely happy with the results so far and will continue to use CoPilot AI.”