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Do you remember the last piece of content you consumed on social media? Most likely, you remember a post or a story that had some sort of image, meme, or video. And that’s no surprise. Imagery is very memorable.
According to PopVideo, “viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in text.”
Consider the last time you received a Slack or Microsoft Teams message versus that time when someone took a screenshot or recorded a quick video for you. With a passing message, there’s a high likelihood that it was opened in the middle of the meeting and passively responded to. But with a video or screenshot, you’ll likely dedicate some time to consume that content intentionally.
A noisy stream of information
And that’s no surprise when there’s so much noise out there. A typical high-volume cold email campaign could amount to nearly 100,000 emails a month.
It leaves us, the digital citizens, stuck in the middle. When the barrage of information is constant, the easiest thing to do is ignore all the noise. After all, how valuable are those messages anyway?
A video-first strategy as your solution
According to HubSpot, people watch double the amount of video today than they did in 2018. It’s clear that this is a piece of content that we’re willing to open up and one where we’re willing to pay attention to, especially if the video is good.
To produce the best videos, you need:
- High video quality, at least 720p but ideally 1080p (HD)
- A clear, concise script to focus on delivering your primary message
- A place to upload or share the video
With these three core aspects of your video, you’ll set yourself up for success as you create and share videos.
Video has its flaws, too.
And while more people are consuming videos than ever before, it’s also true that more videos are being created than ever before. But the video segment continues to grow, and it looks like there are no signs of it slowing down anytime soon.
It’s critical that you find an inroad to ensure your audience spends some time watching and engaging with your videos. How? By saying au revoir to bland and unappealing videos.
You know the types of videos we’re talking about. Overused. Heavily scripted. Too “operational.” Miserable, even. It’s not a sustainable way to engage your audience. In fact, it might even cause them to disengage completely.
The missing ingredient to your video
When platforms like YouTube report that their users add 720,000 hours of video content per day, many great videos are in the mix. But, with that volume, there’s no question that many also fail to meet the mark. And those are the videos that are ultimately destined never to be watched by anyone.
Don’t get lost in that pile of unwatched videos. You need to find a hook for your video, a reason for your viewer to watch it, pay attention, and then ultimately engage further with your content.
One effective way to do this is with personalization. Personalized videos delight, maybe even surprise your viewer in a good way by adding a unique flair to a piece of content that is prevalent and generic.
How do personalized videos work
Think about the essays you wrote in school. It consists of an introduction, body, and conclusion. We’ve taken this tried and tested structure and brought it to the video world with a technological twist. It’s called Video by CoPilot AI, and it’s the next leap forward in personalized video content.
How it works is simple:
- Identify the people you want to send your video to directly
- Record separate introductions for each person
- Record your main body and conclusion sections
- Then, let our software do the editing to stitch it all together
That means that for a video you want to send to 20 people, simply record 20 introductions rather than 20 of the entire video. This saves you dozens of hours creating content that has a high barrier of entry when it comes to time investment.
With personalized videos, you can speak not just to your audience but directly to that individual person. And you can do this all without burning all the hours of your week. After all, our platform will take care of the most tedious part of video production, the admin work: editing, processing, rendering, and publishing it.
Ready to give it a try? Create your first personalized video on Video by CoPilot AI, available now in beta.
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