Why LinkedIn is key to your social prospecting strategy
Unlock the full potential of LinkedIn's professional network
Social prospecting: then and now
Age of the Seller
Traditional prospecting that puts the focus on in-person meetings where business owners and representatives manage the entire conversation
Age of the Customer
A global, accessible pool of information that customers can tap into, do their own research, and self-qualify their fit to your product or service offering
Have you evolved with the market?
“Effective selling requires an understanding
of where customers are, how they navigate
between various streams of activity,
Harvard Business Review
The massive opportunity of using LinkedIn
LinkedIn is the largest professional community with over 756 million users globally, and is rated the most trusted network (Business Insider). Plus, 55 million companies from around the world are on the platform.
From the largest multinationals to the independent boutique store down the road, LinkedIn is both the global Wall Street and Main Street of the digital era.
LinkedIn’s community represents everything from the Fortune 500, to the world’s top executives, to governments around the world.
This is a channel that you can’t ignore or gloss over. It’s a must-have in your arsenal if you’re social prospecting, social selling, or looking to generate leads and prospects.
Find your prospects, customers, and partners
Your audience lives on LinkedIn. They’re there to do business and they’re there to connect and engage with other professionals like you. According to Hootsuite, there are over 61 million senior-level influences on the platform. That’s huge potential you might be leaving on the table. C-level executives, individual contributors, and everything in between are represented on LinkedIn. They’re ready to hear you, if you can find the right way to be heard.
“[LinkedIn] exists to create economic opportunity for every member of the global workforce… it means enabling companies to connect with their customers and employees virtually as effectively as they did face to face”
An untapped competitive advantage
This is an unprecedented level of access to reach your audience, but it’s often not fully used. Why? Because it’s difficult to do lead generation on LinkedIn effectively.
Direct outreach is not simply about sending as many messages as possible. Otherwise it ends up simply adding to the noise of someone’s inbox and gets ignored
It takes skill and data-driven improvements to engage in effective conversations on LinkedIn. And it takes a great tool to scale that outreach to a broader audience without burning all your time.
But with the right tool and the right strategy, anyone can get value out of LinkedIn as a very effective growth channel.
"78% of salespeople using social media outsell their peers.”
How to generate leads on LinkedIn like a pro
You can only harness the full power of LinkedIn through a focused and intentional strategy. That’s where you need a LinkedIn lead automation solution that combines the best of artificial intelligence (AI) and market-leading approaches.
Lead generation software helps you target your key audience in a scalable, value-driven, and personalized way. Enhance digital human interactions using technology to create relationships, connections, and conversations at a level you never could before.
Find the right LinkedIn lead generation solution
Any purchase you make needs to level you up: whether that’s your sales revenue, hiring pipeline, memberships, clientele, and more. The market is filled with tools. But tools are only useful if they can solve problems.
A LinkedIn Lead Generation solution must have:
Getting quality conversations in your inbox isn’t magic. It’s a skill you develop, so it’s key to find a solution that will truly be partnered with you and enable you to be successful in the long-run.
Is LinkedIn automation right for your needs?
Get qualified leads
Connect with key business decision makers directly and grow your sales and revenue pipelines
Recruitment and hiring
Reach high quality candidates and make an impactful impression on you, your business, and your culture
Solidify yourself as a leader in your space by sharing high value content directly to your network
Acquire new clients
Find clients to work with all year-round without blowing your budget (and your calendar)
Grow your network
Expand your network at scale and stay top of mind within and beyond your professional community
Raise capital and fundraising
Grow your business and connect with investors and venture capital locally and globally
What AI-powered lead generation offers you
Artificial intelligence (AI) doesn’t need to be intimidating. AI is all about enabling you to work smarter. The more you use it, the more personalized it gets, and the more valuable it becomes.
That’s a game changer, because it turns automated lead generation into intelligent lead generation, so you can scale well without compromising on quality and excellence.
Scale your LinkedIn outreach
Run campaigns to your first and second-degree networks to nurture and grow your target professional audience
Make social prospecting smarter
Reach your audience in a natural, effective way through intelligent automation and real-time A/B testing
Amplify your reach and voice
Grow your outbound operations across your entire team without sacrificing on quality and efficiency
Lead generation for the modern economy
Financial advisor grows his clientele by connecting and networking with his target audience at scale
Ready to get started?
Social prospecting is an investment today and into the future of your success and your business. It takes minutes to start your outreach, and it’s most successful when you consider these:
Your target audience
Sometimes called your Ideal Client Profile (ICP), focus on reaching out to people that you know are most interested in your product or services, and are in the relevant job roles, geographies, and more.
The more you understand your audience, the more riveting your messaging and outreach will be. Focus on their pain points, how your solution can solve their problems, and what value you can add. Establish your credibility and your expertise in the market.
Your ongoing strategy
Lead generation gets you in front of your audience directly. But remember: building relationships is critical in the long-term. The quality conversations you get early on will only turn into impactful opportunities if you continue to nurture, engage, and grow your network